TikTok 2023: complete guide

TikTok is one of the most popular and influential social media platforms in the world, with over one billion monthly active users. Whether you want to showcase your talents, promote your brand, or just have fun, TikTok offers endless possibilities for creativity and entertainment. But how can you make the most of this platform and stand out from the crowd? In this guide, we will share some tips, tricks, SEO techniques, and news that will help you succeed on TikTok in 2023.

Tips and Tricks for TikTok Beginners

If you are new to TikTok, or want to improve your skills, here are some tips and tricks that will help you create engaging and viral videos:

• Start with a hook: The first few seconds of your video are crucial to capture the attention of your viewers. You can use a catchy sound, a text overlay, a question, or a teaser to hook them in and make them curious about what’s next.
• Give viewers a reason to comment: Comments are one of the best ways to boost your engagement and reach on TikTok. To get more comments, you can ask your viewers a question, challenge them to do something, or invite them to share their opinions or experiences.
• Answer as many comments as possible: Replying to comments is not only good for the algorithm, but also for building a loyal and interactive fanbase. Try to answer as many comments as you can, and show your appreciation and personality.
• Make TikToks from comments: Another way to leverage comments is to make videos based on them. You can use the “Reply with Video” feature to respond to a comment with a video, or use the “Stitch” feature to add your own video to someone else’s video. This can help you create more content ideas and connect with other creators and users.
• Post at the right time: To maximize your exposure and views, you need to post at the right time when your audience is most active. You can use analytics tools like Hootsuite or SEOptimer to find out the best times to post based on your location, niche, and followers.
• Learn from your successes and mistakes: To grow on TikTok, you need to constantly monitor your performance and learn from your data. You can use the “Pro Account” feature to access insights on your profile, videos, followers, and trends. You can also use external tools like [TikTok Analytics] or [TikTok FYP] to get more detailed reports and recommendations.
• Find your niche: One of the keys to success on TikTok is finding your niche and sticking to it. You need to identify what makes you unique and what value you can offer to your audience. You can also use hashtags, sounds, and trends related to your niche to reach more potential fans.

SEO Techniques for TikTok

SEO stands for Search Engine Optimization, which is the process of improving your visibility and ranking on search engines like Google. But did you know that SEO also applies to TikTok? Yes, TikTok has its own search bar and algorithm that determines which videos show up on the “For You” page (FYP), which is the main source of discovery and traffic on the platform. Here are some SEO techniques that will help you optimize your videos for TikTok search:

• Use trending keywords in your videos: Keywords are words or phrases that describe what your video is about. They help TikTok understand your content and match it with relevant users. To find trending keywords, you can use tools like [TikTok Keyword Tool] or [TikRank], or simply browse the “Discover” page and see what topics are popular.
• Insert trending hashtags: Hashtags are another way to categorize your videos and make them more discoverable. They also help you join challenges, campaigns, and communities on TikTok. To find trending hashtags, you can use tools like [TikTok Hashtag Generator] or [Hashtagify], or check out the “Discover” page and see what hashtags are featured.
• Increase video engagement: Engagement is one of the most important factors that affect your ranking on TikTok. The more likes, comments, shares, views, and watch time your video gets, the more likely it is to appear on the FYP. To increase engagement, you can use some of the tips we mentioned earlier, such as starting with a hook, giving viewers a reason to comment, etc.
• Leverage language: Language is another factor that influences your ranking on TikTok. TikTok tends to show videos that match the language preference of the user. Therefore, if you want to target a specific audience or market, you need to use the language that they speak. You can also use captions, subtitles, or voice-overs to make your videos more accessible and appealing to different languages.
• Avoid the “Not Interested” feedback: The “Not Interested” feedback is a negative signal that tells TikTok that a user does not like your video. If your video gets too many “Not Interested” feedbacks, it will hurt your ranking and reach. To avoid this, you need to make sure that your video is relevant, high-quality, and compliant with TikTok’s [Community Guidelines].

News and Updates for TikTok 2023

TikTok is constantly evolving and adding new features, updates, and opportunities for its users and creators. Here are some of the latest news and updates that you need to know for TikTok 2023:

• TikTok discontinues its BeReal clone: In June 2023, TikTok announced that it was discontinuing TikTok Now, a clone of the popular video-sharing app BeReal. TikTok Now was launched in September 2022 as a way to compete with BeReal, which allows users to share unfiltered and authentic videos of their real lives. However, TikTok Now failed to gain traction and popularity, and was eventually shut down by TikTok.
• TikTok launches Elevate program to celebrate emerging music artists: In July 2023, TikTok launched Elevate, a program that aims to celebrate and support emerging music artists on the platform. Elevate features a curated playlist of songs from up-and-coming artists, as well as live performances, Q&A sessions, and exclusive content. Elevate also offers artists the opportunity to connect with industry experts, mentors, and fans.
• TikTok announces first-of-its-kind partnership with Warner Music Group: In July 2023, TikTok and Warner Music Group announced a wide-ranging, first-of-its-kind partnership that will create new revenue, marketing, and insights opportunities for artists and songwriters. The partnership will allow WMG’s music catalog to be used on TikTok, as well as enable WMG’s artists to access TikTok’s tools and resources to create and promote their music. The partnership will also leverage data and analytics to provide insights and feedback to WMG’s artists and songwriters.
• TikTok introduces passkeys for iOS devices: In July 2023, TikTok introduced passkeys for iOS devices, a new feature that allows users to log into their TikTok accounts without using passwords. Passkeys use Face ID or Touch ID to verify the identity of the user, making the login process more secure and convenient. Passkeys are also compatible with iCloud Keychain, so users can access their accounts across multiple devices.
• TikTok launches Creative Challenge feature for brands: In August 2023, TikTok launched Creative Challenge, a new feature that allows brands to collaborate with creators on the platform. Creative Challenge enables brands to post a brief or a challenge on TikTok, inviting creators to submit their video ideas or proposals. Brands can then select the best submissions and work with the creators to produce and publish the videos on TikTok.

Conclusion

TikTok is an amazing platform that offers endless possibilities for creativity and entertainment. Whether you are a beginner or a pro, you can use these tips, tricks, SEO techniques, and news to master the platform and achieve your goals. Remember to have fun, be yourself, and don’t take yourself too seriously. Happy TikToking!