Tips, Tricks, SEO Techniques, News for Pinterest 2023

Pinterest is a popular visual discovery platform that allows users to find, save, and share ideas for various topics, such as fashion, beauty, travel, home decor, and more. Pinterest is also a powerful marketing tool for businesses and bloggers who want to increase their traffic, sales, and brand awareness.

In this guide, we will cover some of the best tips, tricks, SEO techniques, and news for Pinterest 2023. Whether you are a beginner or an expert, you will find something useful and interesting in this guide.

Tips and Tricks for Pinterest 2023

Here are some of the tips and tricks that you can use to improve your Pinterest experience and results in 2023:

• Create a business account. If you want to access Pinterest analytics, ads manager, and other features that can help you grow your business or blog, you need to create a business account or convert your personal account into one.
• Choose an SEO-friendly username. Your username will be included in your profile’s URL, so it’s worth considering what your audience might be searching for. Use keywords that reflect your brand and niche.
• Optimize your profile. Fill in the “about you” section with relevant details and keywords that describe what you do and what you offer. Include a high-resolution logo or photo that represents your brand.
• Get verified by claiming your website. This will help you increase your credibility and visibility on Pinterest. You will also be able to use rich pins, which are pins that show extra information from your website, such as product prices, ratings, ingredients, etc.
• Create at least one board. Boards are where you organize your pins by topic or category. You can create as many boards as you want, but make sure they are relevant to your niche and audience. Use descriptive names and keywords for your boards.
• Use different pin formats. Pinterest offers various pin formats that you can use to showcase your content in different ways. For example, you can use video pins, idea pins (formerly known as story pins), carousel pins, etc. Experiment with different formats to see what works best for your audience and goals.
• Optimize your pins. Pins are the main content that you share on Pinterest. To optimize your pins, you need to pay attention to the following elements:
  • Pin title: Use a catchy and clear title that tells the viewers what your pin is about. Include keywords that match the search intent of your audience.
  • Pin description: Write a detailed and informative description that expands on the title and provides more value to the viewers. Use keywords naturally and avoid keyword stuffing.
  • Pin image: Use high-quality and eye-catching images that stand out in the feed. Use vertical images with a 2:3 aspect ratio (e.g., 1000 x 1500 pixels). Add text overlays, stickers, or logos to enhance your message.
  • Pin link: Add a link to your website or landing page where you want to drive traffic from Pinterest. Make sure the link is relevant and matches the content of your pin.
• Be consistent. To grow your presence and engagement on Pinterest, you need to be consistent with your pinning frequency and quality. Aim to pin at least once a day, preferably at the optimal times when your audience is most active. You can use tools like Later to plan, schedule, and automatically publish your pins.
• Analyze your performance. To measure and improve your results on Pinterest, you need to track and analyze your performance using Pinterest analytics or other tools like Google Analytics. You can see metrics such as impressions, saves, clicks, conversions, etc., for your profile, boards, and pins. You can also see insights into your audience’s demographics, interests, and behaviors. Use this data to optimize your strategy and identify new opportunities.

SEO Techniques for Pinterest 2023

SEO stands for search engine optimization, which is the process of improving the visibility and ranking of your website or content on search engines like Google or Bing. However, SEO is not only applicable to search engines but also to platforms like Pinterest.

Pinterest is a visual search engine that uses its own algorithm to rank and show pins to users based on their search queries and preferences. Therefore, if you want to get more exposure and traffic from Pinterest, you need to optimize your profile and pins for Pinterest SEO.

Here are some of the SEO techniques that you can use for Pinterest 2023:

• Do keyword research on Pinterest. Keywords are the words and phrases that users type into the search bar to find what they are looking for. To optimize your profile and pins for Pinterest SEO, you need to use keywords that match the search intent and language of your audience. You can use Pinterest’s own search bar and suggestions to find relevant keywords for your niche. You can also use tools like Pinterest Trends to see what keywords are trending on Pinterest.
• Use rich pins. Rich pins are pins that show extra information from your website, such as product prices, ratings, ingredients, etc. Rich pins can help you increase your click-through rate, conversions, and SEO ranking on Pinterest. To use rich pins, you need to claim your website and add metadata to your web pages using schema.org or oEmbed.
• Use hashtags. Hashtags are words or phrases that start with a # sign and are used to categorize and group pins by topic or theme. Hashtags can help you increase your reach and visibility on Pinterest, especially for new or trending topics. You can use up to 20 hashtags per pin, but it’s recommended to use only a few relevant ones.
• Use Pinterest ads. Pinterest ads are paid promotions that allow you to boost your pins and reach more people on Pinterest. You can use Pinterest ads to increase your brand awareness, traffic, sales, or conversions. You can target your ads based on keywords, interests, demographics, or audiences. You can also use dynamic retargeting ads to show personalized product recommendations to users who have visited your website before.
• Use SEO best practices for your website. While optimizing your profile and pins for Pinterest SEO is important, you also need to optimize your website for SEO. This will help you improve your user experience, loading speed, mobile-friendliness, security, and content quality. These factors can affect your bounce rate, dwell time, and conversions, which can also affect your SEO ranking on Pinterest.

News for Pinterest 2023

Pinterest is constantly evolving and introducing new features and updates to improve its platform and user experience. Here are some of the news and announcements that you should know about Pinterest 2023:

• Pinterest partners with Amazon for third-party ads. In April 2023, Pinterest announced a multiyear partnership with Amazon to bring third-party ad demand to the platform. This means that advertisers will be able to use Amazon’s ad inventory and targeting capabilities to reach more potential customers on Pinterest. This partnership will also benefit Pinterest users who will be able to see more relevant and shoppable ads on the platform.
• Pinterest introduces Premiere Spotlight and Travel Catalogs. In July 2023, Pinterest introduced two new advertising solutions designed to help advertisers increase their campaign success on Pinterest. Premiere Spotlight is a video ad format that allows advertisers to showcase their brand story in a full-screen, immersive way on the home feed. Travel Catalogs is a dynamic ad format that allows travel advertisers to upload their entire catalog of destinations and experiences and automatically create personalized ads for each user based on their preferences.
• Pinterest launches The Inspired Internet Pledge. In June 2023, Pinterest launched The Inspired Internet Pledge, an industry-wide initiative to create a safer and healthier internet. The pledge invites other platforms, brands, creators, and users to commit to five principles: positivity, respect, inspiration, kindness, and action. The pledge aims to foster a more positive online culture and combat the negative effects of social media on mental health.
• Pinterest celebrates Pride with exclusive content series and board drop. In May 2023, Pinterest celebrated Pride Month with an exclusive content series and board drop in partnership with Tastemade and Sasha Colby. The content series featured four episodes of Tastemade’s show “Struggle Meals” hosted by Frankie Celenza, who cooked rainbow-themed dishes with LGBTQ+ guests. The board drop featured Sasha Colby, a drag performer and activist who shared her personal story and curated a board of inspiring pins for the LGBTQ+ community.
• Pinterest hires new CFO and CPO. In May 2023, Pinterest announced that Julia Brau Donnelly will join the company as Chief Financial Officer in July 2023. Donnelly has over 20 years of experience in finance and strategy at companies like Google, YouTube, Netflix, and Airbnb. In April 2023, Pinterest announced that Sabrina Ellis will join the company as Chief Product Officer in May 2023. Ellis has over 15 years of experience in product management at companies like Google, Motorola Mobility,